At present, there are many indoor playgrounds, but the elimination rate is also very high. If you don’t know enough about the operating difficulties of indoor playgrounds, you will be easily eliminated by the market. The following Cowboy summarizes the operating difficulties of children's indoor playgrounds.

1. Market changes fast

The so-called survival of the fittest, the venue has insufficient control over market demand. The ever-changing market demands require operators to have sufficient judgment and decision-making capabilities. In different periods, it will profoundly affect the business strategy of the indoor playground. Whether it can correctly capture market changes and grasp the  pain points  of players determines whether the playground can continue to operate.

2. High competition in the industry

Seeing the booming business of children's indoor playground, some investors followed suit and blindly followed suit. As a result, the children's playground industry formed a strange phenomenon of getting together. Competition from the same industry has saturated and segmented the regional market, and competition has increased sharply. If the venue cannot occupy a strong competitive position, the playground can only face the situation of losing its foothold.

3. Customer diversion

Business segmentation is a development trend of the children's market. The rise of children's businesses such as education, parent-child, travel, catering, culture and art, health, etc. will all have a certain impact on the children's indoor playground and divert the established source of customers. Therefore, each industry is not only a cooperative and complementary relationship, but also a competitor.

4. Operating costs increase

Children's soft playgrounds with low renting capacity are facing increasing rents, operating costs, input costs, equipment maintenance and other expenses, and the pressure is gradually increasing. Generally speaking, the pre-investment and annual operating costs of the children's parks account for about 20%-30% of the rent, and the rent-to-sale ratio is about 15%. Therefore, the children's playground are more sensitive to venue rents.

5. Over-reliance on holiday marketing

Holiday marketing is the focus of revenue, but most indoor playground rely on holiday benefits for a long time, and weekday revenue is basically ignored. The main harm brought by this non-recyclable economy is that once a breakpoint occurs, the entire business chain will be disconnected, and the playground will no longer be able to operate.