Meet the needs

If you want a good user experience, you must first dig out the inner needs of children and parents from the perspective of consumers, so that customers can like your children's indoor playground.

1. Children's needs

Children's nature is to play. Children of different ages like to play different games. The configuration of entertainment facilities should vary according to the age of children.

For example, children aged 0-2 can choose children's swimming pools, electric cradles and other amusement projects; children aged 2-6 can choose sports and adventurous amusement projects; children aged 6-14 can choose sports Amusement projects with strong educational and experience categories.

In addition, when choosing indoor playground equipment, try to choose bright colors and ones that have not been played by children, because the colorful colors and the novel and unique appearance can most attract children's interest.

In addition, some children are shy or timid, and may be very cautious when they first come to the playground. At this time, the staff should guide the children to play to eliminate their strangeness.

2. Parent's needs

Parents are most concerned about the safety of their children. It is very important to gain the trust of parents to improve the experience of parents. Therefore, all kinds of documents such as business licenses and fire permits required for children's playgrounds must be completed.

In addition, when decorating the indoor children's playground, the materials should be environmentally friendly, free of toxic substances or pungent odors; wires should not be exposed; the design should be as round or arc as possible; the purchase of indoor playground equipment should be environmentally and safe.

Furthermore, can set up some parent-child interaction projects to increase the intimacy between children and parents, and you can also set up a parent’s lounge and dining service area for parents to communicate with each other.

Emotion marketing

People are the ones with the richest emotions. Combining emotions and marketing is the least objectionable way. Children's indoor playgrounds can start from the details. For example, the environment should be clean and tidy, and the service should be warm and polite, and leave a good impression on customers.

It is also a good choice to learn about customers with your heart. For example, you can prepare a small gift for babies on their birthdays, organize regular indoor playground activities and competitions, and organize parenting knowledge sharing sessions for parents and children.

In short, we are always thinking about users and impressing customers with warm service. We believe that we will surely win the trust of customers.

For children's indoor playground playgrounds, a good sense of customer experience must start from the details and learn to be friends with customers, to retain old customers and continue to consume.