1. Did not do market research

Before opening a children's indoor playground, you must do a good job of market research. The more detailed the better, the market research includes: ①Competitor analysis, investigating whether there are competitors in the local area, amusement equipment, marketing activities, etc., ②Analysis of geographic location, traffic conditions, traffic, rent level, etc., the most important point is whether the target consumers at the location are concentrated; ③Local consumption level, investigate local consumption level can determine the price of admission to the children's playground.

2. Copy the rival's business model

Some investors like to imitate, and if they find that the children's indoor playground is doing well, they will completely copy its business model. This is actually not feasible. What is suitable for others may not be suitable for them. Marketing, positioning, product line planning, advertising communication, public relations activities, organizational structure, operation procedures, terminal display, team training, etc. should all be carried out according to their own circumstances, rather than copying others.

3. No customer survey before site selection

Many investors have made a fatal mistake in selecting the location of the indoor playground. As long as the children's playground is opened in shopping malls and communities, it will definitely be able to make money. Investors with this idea will closed down soon because we couldn't afford the high rent. Before choosing a site, we should do a good job of customer analysis and surveys in the market. Take a very simple example. A large community has a huge flow of people. It is a large community store, but it was discovered later that this community It is a place where the elderly care for the elderly, and the target customers have very few children, so they will naturally face bankruptcy.

4. Copy opponent's indoor playground equipment

Amusement equipment is the basis for the operation of a children's playground. When choosing kids indoor playground equipment, many investors copy their opponents. Recently, they choose what amusement equipment is popular. This will have a negative impact on the profitability of children's playground in the long term. Choosing indoor playground equipment requires consider the preferences, age characteristics and physical functions of the local target customers. For example, there are more local children aged 0-6. You can choose equipment such as ocean ball, sand pool, carousel, etc. If there are more children aged 6-12 , You can choose the thrilling and exciting amusement equipment such as wise and courageous rush, interactive projection, rope adventure, etc.

5. No features

Many investors have the biggest misunderstanding that they can make money as long as they open an indoor playground. Nowadays, children's indoor playground are highly competitive, and it is difficult to stand out in the market without their own characteristics. Many investors believe that the biggest feature of children's playground lies in equipment characteristics. The idea is wrong. Children's playground belongs to the service industry, and the biggest feature should be reflected in the level of service.

The service of the indoor playground is not only in terms of the service quality of the staff, but also in all aspects, such as the hygiene of the store, whether it is often disinfected and kept clean and hygienic; whether there is a good rest area, whether there is free purified water, WIFI, etc; Is there has parent-child actives frequently? Is there has music teaching courses, let children learn while having fun, etc.